First Off, let me just say, the cameras' on the Nokia N8 are EPIC, make my blackberry camera look shocking.. but then again that is completely the point isnt it?
Not only are the short films brilliant for advertising the quality of the camera on the N8 ( its main selling point from the looks of it) but it also delves into the ever expanding world of new media and social media, inspiring people to take inspiration from the project. As Dev Patel says in the article, it allows people to see that they can make films with just a phone, no big budget required, anyone can do it. And this is the mindset that comes with the raise of such projects -e.g - Street Photography Now Project, The Story Beyond the Still-HD DSLR film making competion ( worth a watch!) and allows the audience to become active in creating the material rather than just consuming it.
Viral marketing as a seperate concept however is becoming increasingly popular and its clear why, the internet and online shopping etc... is HUGELY popular and growing all the time, a staple in the life in millions of people. The internet connects people, and transmits data worldwide at a tremendous speed so, as an example - youtube, certain videos become viral and are seen by million of people within days, news travels fast.. so if these adverstising online videos were to gain stamina they would generate an enormous amount of interest for the product in a short time all with a rather low cost, compared to traditional advertisements
Not only are the short films brilliant for advertising the quality of the camera on the N8 ( its main selling point from the looks of it) but it also delves into the ever expanding world of new media and social media, inspiring people to take inspiration from the project. As Dev Patel says in the article, it allows people to see that they can make films with just a phone, no big budget required, anyone can do it. And this is the mindset that comes with the raise of such projects -e.g - Street Photography Now Project, The Story Beyond the Still-HD DSLR film making competion ( worth a watch!) and allows the audience to become active in creating the material rather than just consuming it.
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